Your Vertical | Cookie Policy

1. Introduction

This Cookie Policy explains how NetThis Limited trading as YourVertical uses cookies and similar technologies across our websites, platforms, systems, and services. This policy should be read alongside our Privacy Policy and Terms & Conditions of Use. By continuing to use our websites, you agree to the use of cookies in accordance with this Cookie Policy, subject to your browser and consent preferences.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites operate efficiently, improve user experience, analyse website usage, support marketing activities, and remember user preferences.Some cookies are essential for website functionality, while others help us improve our services, understand visitor behaviour, and deliver more relevant communications and advertising.

3. How We Use Cookies

We use cookies and similar technologies to:

• operate and secure our websites and platforms
• remember user preferences and settings
• manage login and session functionality
• analyse website traffic and user behaviour
• improve website performance and user experience
• measure marketing and advertising performance
• support CRM, automation, and lead generation systems
• understand engagement with forms, campaigns, and content
• support future AI assisted analytics and reporting systems

4. Types of Cookies We Use

Essential Cookies
These cookies are necessary for the operation, security, and stability of our websites and services. They may include login authentication, session management, consent preferences, security protections, and platform functionality.
Analytics & Performance Cookies
These cookies help us understand how visitors interact with our websites. They allow us to analyse traffic, identify performance issues, measure conversions, and improve website usability and commercial effectiveness.
Functional Cookies
These cookies help personalise your experience by remembering settings, preferences, login information, language choices, and previous interactions.
Marketing & Advertising Cookies
These cookies may be used to measure advertising effectiveness, support remarketing activities, audience segmentation, campaign attribution, and personalised advertising across third party platforms.
CRM & Automation Cookies
These cookies may support CRM systems, lead generation processes, automation workflows, form tracking, audience management, behavioural insights, and communication systems.

5. Third Party Services

We may use trusted third party providers and technologies including:

• Google
• Meta / Facebook
• LinkedIn
• Microsoft
• CRM and automation platforms
• analytics providers
• cloud hosting providers
• AI assisted analytics and reporting systems

These providers may use cookies and similar technologies to support analytics, advertising, security, automation, reporting, and platform functionality.

6. Cookie Consent & Preferences

We use a cookie consent management solution to help users manage cookie preferences and consent settings.

When you first visit our websites, you may be presented with options to accept, reject, or manage certain categories of cookies.

Non essential cookies may be disabled until consent has been provided where required by applicable law.
Our cookie consent banner and preference management system is currently provided through the yesCookie WordPress plugin or equivalent future consent management technologies.

7. Managing Cookies

You can manage or disable cookies through your browser settings. Most browsers allow you to:

• view cookies stored on your device
• delete cookies
• block cookies entirely
• restrict cookies from specific websites

Please note that disabling certain cookies may impact website functionality or reduce the effectiveness of some features and services.

Further information about cookies can be found at:

https://ico.org.uk/for-the-public/online/cookies/
https://www.allaboutcookies.org/

8. Changes To This Cookie Policy

We may update this Cookie Policy periodically to reflect changes to our websites, systems, technologies, legal obligations, analytics tools, automation systems, or business operations.

Any future platforms, services, dashboards, subdomains, or associated systems operating under *.yourvertical.com may also make use of cookies and related tracking technologies.