Your Vertical | Data Terms and Usage Policy
These Data Terms and Usage Policy (“Data Terms”) apply to business information, market intelligence, research, data, analysis and other intelligence (“YourVertical Information”) supplied or made available by NetThis Limited trading as YourVertical.com (“YourVertical”, “we”, “us” or “our”).
These Data Terms apply alongside any consultancy agreement, customer agreement, subscription agreement, order, statement of work or other agreement under which YourVertical Information is supplied.
1. YourVertical Information
YourVertical provides business intelligence and market insight designed to help customers understand, develop and take action within defined markets, industries and commercial opportunities.
YourVertical Information may include business, organisation, location, market, contact, financial, regulatory, classification and other commercially relevant information and intelligence.
In developing YourVertical Information, we may collect, compile, structure, compare, combine, associate, match, categorise, enrich, validate, analyse, infer or otherwise process information reasonably available to us.
We may use multiple sources of information together with YourVertical technology, methodologies, research, analytical processes and commercial intelligence to develop a structured view of a market, organisation, location, person or commercial opportunity.
The precise sources, technologies, methodologies, weighting, matching processes, analytical techniques and other processes used to develop YourVertical Information form part of our proprietary methods and are not required to be disclosed unless expressly agreed otherwise.
2. Data Quality
YourVertical seeks to provide reliable, relevant and commercially useful business intelligence.
We use reasonable care and commercially reasonable processes in collecting, compiling, matching, associating, structuring, enriching and analysing information.
These processes are intended to improve the quality, relevance and usefulness of YourVertical Information. However, the nature of real world business and market information means that absolute accuracy, completeness and currency cannot be guaranteed.
Information available to YourVertical may itself be incomplete, inaccurate, delayed, inconsistent or subsequently changed. Different information may also conflict or describe the same organisation, person, location or activity differently.
The use of reasonable care, research, technology or analytical processes does not therefore constitute a guarantee that every item of YourVertical Information will be complete, accurate or current.
3. Point in Time Information
Business and market information changes continuously.
YourVertical Information represents a point in time view based upon the information and evidence reasonably available when the relevant information was collected, compiled, processed or supplied.
Changes may occur to matters including business ownership, directors and management, employees, trading status, operating locations, contact details, websites, email addresses, telephone numbers, financial information, regulatory status, business activities, classifications, products, services and other commercial circumstances.
Information that was reasonably believed to be accurate when collected or supplied may therefore subsequently become inaccurate or outdated.
Unless expressly agreed otherwise, YourVertical has no obligation to continuously monitor or update information previously supplied to a Customer.
4. Aggregated, Matched and Derived Intelligence
YourVertical Information may include intelligence created through the comparison, combination or analysis of multiple pieces of information.
This may include information that has been matched, associated, categorised, classified, enriched, inferred, scored, summarised or otherwise derived from available evidence.
For example, YourVertical may determine or indicate relationships between organisations, operating locations, brands, individuals, activities, classifications or other business information based upon the evidence reasonably available.
Such intelligence represents YourVertical’s reasonable assessment based upon the available information and its applicable processes at that time.
Unless expressly identified by YourVertical as independently verified or authoritative, derived, matched, inferred or associated information should not be regarded as an independently verified or immutable statement of fact.
5. No Warranty
Except where expressly agreed otherwise in writing, YourVertical Information is supplied on an “as is” and “as available” basis.
To the fullest extent permitted by law, YourVertical does not represent, warrant or guarantee that YourVertical Information will be:
- complete
- accurate
- current
- error free
- uninterrupted
- free from duplication or omission
- suitable for any particular purpose
- capable of producing any particular commercial result.
YourVertical does not warrant that every organisation, location, individual, contact detail, classification, association, financial figure or other item of information will remain accurate following the date on which it was collected, processed or supplied.
Nothing in these Data Terms affects any express commitment specifically agreed by YourVertical in writing.
6. Customer Verification and Responsibility
YourVertical Information is intended to support business intelligence, market understanding and commercial decision making.
The Customer is responsible for determining whether YourVertical Information is appropriate and sufficient for its intended purpose.
Where information is to be relied upon for a material commercial, financial, contractual, legal, regulatory, employment, credit or other consequential decision, the Customer should undertake such additional verification as is reasonably appropriate in the circumstances.
The Customer remains responsible for its own decisions and for all communications, activities and actions undertaken using or in reliance upon YourVertical Information.
YourVertical Information should therefore be regarded as an intelligence and decision support resource rather than a substitute for professional advice, regulatory checks, due diligence or other verification appropriate to a particular decision.
7. Customer Use and Legal Compliance
Customers are responsible for ensuring that their use of YourVertical Information complies with all laws, regulations, codes and other requirements applicable to them and their activities.
This includes responsibility for the Customer’s subsequent use of information for sales, marketing, prospecting, communications, CRM activity, commercial decision making or other business purposes.
YourVertical does not control and is not responsible for the manner in which a Customer subsequently chooses to use information supplied to it.
8. Commercial Outcomes
YourVertical Information is intended to enable customers to identify, understand and act upon business and market opportunities.
It does not guarantee any particular commercial outcome.
Without limitation, YourVertical does not guarantee that:
- a prospect or organisation will respond
- a prospect will become a customer
- an identified opportunity will convert
- an individual remains employed by an identified organisation
- an email address will be deliverable
- a telephone number will remain active
- an organisation will continue trading
- an organisation or individual will satisfy a Customer’s qualification criteria
- any particular sales, marketing, financial or commercial outcome will be achieved.
The Customer remains responsible for evaluating opportunities and deciding what action, if any, should be taken.
9. Permitted Use
Subject to the Customer’s applicable agreement with YourVertical, the Customer is granted a non exclusive, non transferable right to use YourVertical Information supplied to it for its own internal business purposes.
This may include incorporating supplied information into the Customer’s own CRM, sales, marketing, analytics and business intelligence processes where permitted by the applicable agreement.
Unless expressly authorised by YourVertical in writing, the Customer must not sell, resell, sublicense, publish, commercially redistribute or otherwise make YourVertical Information available as a data product or service to third parties.
The Customer must not use YourVertical Information to create, develop or materially enhance a competing commercial database, data intelligence service or information product.
10. Ownership and Intellectual Property
YourVertical and its licensors retain all applicable rights in YourVertical’s technology, systems, databases, methodologies, research processes, analytical techniques, matching and enrichment processes, frameworks, software, know how and other proprietary materials.
Supplying YourVertical Information does not transfer ownership of YourVertical’s underlying databases, technology, methodologies or intellectual property to the Customer.
Any rights granted to the Customer are limited to the rights expressly provided under the applicable agreement and these Data Terms.
11. Liability for Information and Customer Actions
To the fullest extent permitted by law and subject to the applicable agreement between YourVertical and the Customer, YourVertical shall not be liable for losses arising solely from:
- information becoming outdated following collection or supply
- inaccuracies, omissions or inconsistencies in information reasonably available to YourVertical
- an incorrect match, association, classification, inference or other derived conclusion despite the application of reasonable processes
- the Customer failing to undertake reasonable verification where appropriate
- decisions or actions taken by the Customer in reliance upon YourVertical Information
- the Customer’s use, misuse, communication, distribution or other processing of YourVertical Information
- changes in circumstances occurring after information was collected, processed or supplied.
Any limitation or exclusion of liability contained in the Customer’s consultancy agreement, subscription agreement, order or other agreement with YourVertical shall apply to YourVertical Information and these Data Terms.
Nothing in these Data Terms excludes or limits any liability which cannot lawfully be excluded or limited.
12. Relationship With Other Agreements
These Data Terms supplement the agreement under which YourVertical Information is supplied.
Where an applicable written agreement contains specific provisions concerning data use, intellectual property, confidentiality, warranties or liability, those provisions shall continue to apply.
Where that agreement expressly provides different terms concerning a particular YourVertical service or dataset, the expressly agreed terms shall take precedence to the extent of any inconsistency.
13. Changes to These Data Terms
YourVertical may update these Data Terms from time to time to reflect changes to its services, technology, information products, legal requirements or business practices.
The current version and effective date will be published on the YourVertical website.
Where required by an applicable agreement or by law, Customers will be notified of material changes.
Continued access to or use of YourVertical Information following the effective date of updated Data Terms will be subject to the applicable contractual arrangements between YourVertical and the Customer.
14. General
These Data Terms should be read together with the Customer’s applicable agreement with YourVertical and any other policies expressly incorporated into that agreement.
Nothing in these Data Terms requires YourVertical to disclose proprietary data sources, methodologies, algorithms, matching techniques, research processes or other confidential or commercially sensitive information.
NetThis Limited trading as YourVertical.com
Data Terms and Usage Policy
Version 1.0 | Effective 1 August 2026
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