Your Vertical | Privacy Policy

1. Introduction

This Privacy Policy explains how NetThis Limited trading as YourVertical (“YourVertical”, “we”, “our”, or “us”) collects, uses, stores, and protects personal data when you use our websites, platforms, services, and related systems.

This policy applies to:
• https://yourvertical.com
• any subdomain ending in *.yourvertical.com
• future YourVertical platforms, portals, SaaS systems, dashboards, applications, and related services operating under the yourvertical.com domain structure.

YourVertical provides B2B growth services, data intelligence, CRM systems, automation, lead generation, analytics, audience segmentation, consultancy services, and AI assisted business systems.

2. Information We Collect

We may collect and process the following categories of information:

• Contact details such as names, company names, job titles, telephone numbers, email addresses, and business addresses.
• Information submitted through contact forms, lead forms, bookings, enquiries, downloads, and communications.
• Technical information including IP address, browser type, device type, operating system, and usage behaviour.
• Website analytics and behavioural data including page visits, time spent on pages, clicks, navigation paths, and interactions.
• CRM and business intelligence data used to improve services, marketing relevance, automation systems, and audience segmentation.
• Publicly available business information sourced from company websites, directories, social platforms, Companies House, and other lawful public sources.
• Information provided by third party partners, software providers, advertising platforms, analytics tools, or integrated systems.

3. How We Use Information

We process personal data for legitimate business purposes including:

• Providing services and fulfilling contractual obligations.
• Managing enquiries, communications, and customer relationships.
• Delivering CRM, automation, analytics, and consultancy services.
• Improving website performance, usability, and platform functionality.
• Conducting B2B lead generation, audience segmentation, and market analysis.
• Producing reporting, business intelligence insights, and AI assisted analysis.
• Sending relevant business communications where lawful to do so.
• Preventing fraud, misuse, security threats, and unauthorised access.

4. Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Legitimate Interests — for operating and improving our business, services, B2B marketing activities, CRM systems, analytics, and business intelligence operations.
• Contractual Necessity — where processing is required to provide requested services or fulfil agreements.
• Legal Obligations — where processing is necessary for legal, regulatory, accounting, or compliance requirements.
• Consent — where consent is legally required, including certain marketing or cookie related activities.

5. Automation, Analytics & AI Assisted Processing

YourVertical may use automation systems, AI assisted technologies, enrichment processes, and analytics platforms to help organise, analyse, segment, and improve business information and services.

This may include:
• CRM enrichment
• lead scoring
• audience segmentation
• automation workflows
• business reporting
• AI assisted summaries or recommendations

We do not use automated systems to make solely automated decisions that produce legal or similarly significant effects on individuals.

6. Third Party Providers

We may share information with trusted third party providers including:

• website hosting providers
• CRM platforms
• analytics providers
• advertising and marketing platforms
• cloud infrastructure providers
• communication systems
• payment processors
• software and automation providers

Examples may include providers such as Google, Microsoft, Meta, OpenAI, and other reputable business technology suppliers.

We only share information where reasonably necessary for business operations, service delivery, analytics, compliance, security, or legitimate commercial activities.

7. International Data Transfers

Some providers or systems used by YourVertical may process or store data outside the United Kingdom.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

8. Data Retention

We retain personal data only for as long as reasonably necessary for legitimate business, operational, legal, compliance, contractual, and reporting purposes.

Retention periods may vary depending on:
• the nature of the service
• legal obligations
• security requirements
• ongoing business relationships
• legitimate commercial interests

9. Data Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, alteration, or disclosure.

While we take security seriously, no online platform or transmission method can be guaranteed to be completely secure.

10. Your Rights

Under UK GDPR, you may have the right to:

• request access to your personal data
• request correction of inaccurate data
• request deletion of data in certain circumstances
• object to certain processing activities
• request restriction of processing
• withdraw consent where consent is relied upon
• lodge a complaint with the Information Commissioner’s Office (ICO)

Requests can be made using the contact details below.

11. Cookies & Tracking

Our websites use cookies, analytics technologies, and related tracking systems to improve website functionality, performance, user experience, and marketing effectiveness.

Non essential cookies may require consent depending on applicable regulations.

Please refer to our separate Cookie Policy for additional information.

12. Third Party Websites

Our websites and services may contain links to third party websites or platforms. We are not responsible for the privacy practices or content of third party websites.